{ Andrew Cherrie }
Bespoke SEO Strategies
Tailored SEO strategies that work
I’m Andrew, a UK SEO specialist based in Wakefield, Yorkshire.
Most SEO strategies are repackaged exports from tools that ignore how you actually grow organically. It’s easy to follow a checklist, but experience tells you what actually works and what’s not worth spending time on. I build custom roadmaps based on competitive reality, your resources, and what will have impact.
I currently have immediate availability for SEO consulting.
The best way to reach me is by sending me an email to andrew@cherrie.uk and we’ll book a call.
Tailored SEO Strategies
senior freelance seo for strategy development
- No Cookie-Cutter SEO
- SEO Strategy tailored to your situation
- Realistically implementable
bespoke seo strategy process
My experience means I’m an SEO all-rounder with knowledge of all areas, but there’s a few areas I excel at and enjoy more than others.
Initial discovery call to assess business model and current challenges
We discuss how you generate revenue, who your competitors are, what technical issues you’re aware of, and what’s worked or failed in previous SEO efforts. This shapes the scope and focus areas for the strategy
Competitive analysis
I look at what’s actually working for competitors in organic search – their content positioning, backlink profiles, and ranking advantages – then look at what we need to do to plug that gap and take advantage of any weaknesses.
Strategy Development
I build your keyword mapping, content strategy framework, technical roadmap, and prioritised implementation plan. This includes creating working tools your team can actually use, understand and easily implement.
Presentation and Q&A
I walk you through the strategy, explain the rationale behind priorities, and address questions about execution, resource requirements, and timeline. This ensures your team understands not just what to do, but why
Ongoing Support
Depending on your preference, I either provide ongoing support as you execute the strategy, or deliver project-based assistance for specific technical implementations, content development, or strategic adjustments as market conditions change.
Freelance SEO Services
WHO I work with.
SEO Support For Agencies
Having worked agency side for many years, I can fit seamlessly into your existing SEO team and offer senior support to ensure your clients are getting an expert service.
B2B SEO
I support B2B companies with their SEO strategies, devising and implementing plans which drive genuine results in terms of both traffic, leads & revenue.
eCommerce SEO
Whether Shopify, Woocommerce or another platform, I help eCommerce business build sustainable SEO strategies to impact directly upon sales and revenue.
SEO For Small Business
Big agency fees for SEO are too expensive for small-to-medium size businesses, and often you’re not getting senior support. Hiring an SEO freelancer like myself is a great option to get the full value of my experience.
Local SEO
Based in Wakefield, Yorkshire, I love nothing more than working with local businesses on SEO strategies and helping them to grow organically. I work directly with local business owners & tradespeople to increase organic leads.
SEO For Anyone!
Working with a diverse range of businesses on their strategies is what makes being a freelance SEO consultant so interesting. I’m happy to work with anyone in need of help with their organic visiblity.Â
Why off-the-shelf SEO strategies don't work
Everyone's using the same playbook
01
Generic SEO templates mean you're fighting for the same keywords with identical strategies, turning rankings into a battle of who has the biggest budget rather than the smartest approach.
Algorithms don't follow templates
02
Pre-packaged strategies can't adapt to Google's constant evolution or account for industry-specific search behaviour, leaving you chasing yesterday's best practices while your rankings tank
Your site isn't a clean slate
03
Off-the-shelf strategies assume perfect conditions, but your CMS limitations, legacy issues, and current situation need tailored solutions, not generic recommendations that gather dust in a PDF
Industry complexity gets ignored
04
Regulated sectors, B2B buyers, and complex purchase journeys need strategies built around how your specific audience actually searches and converts, not generic "10 tips" blog post recommendations
MY SEO RESULTS
184% Organic Revenue Increase For Online Mattress Company
Competing in the SERPs with huge high street retailers, I developed an SEO strategy for this mattress retailer in May 2024 based around building topical authority through quality content and building additional collections page to target a wider range of high-intent commercial keywords.
- Organic revenue up 184%
- 290% increase in clicks from non-branded queries
- 105% increase in 1st page keyword rankings
TESTIMONIALS
What People Say.
Working with Andrew has been great, and his analysis of our website is incredibly valuable. Andrew's gone much deeper than we've been able to go ourselves, underpinned by his very apparent expertise in the world of SEO. More than that, Andrew has also digested his analysis into a set of clearly defined, highly-practical next steps which we can now crack on with with real confidence. I'd really recommend working with him!
Dan Zell
London Sock Exchange