{ Andrew Cherrie }
Freelance SEO Consultant uk
12 years of seo experience
I’m Andrew, a UK SEO specialist based in Wakefield, Yorkshire.
With more than a decade of SEO experience – including in-house, managing agency teams and three years as an independent consultant – I work with B2B companies, e-commerce businesses, and marketing agencies on strategic SEO consulting and implementation. My focus is on sustainable, long-term growth through technical expertise and clear strategic thinking.
I currently have immediate availability for SEO consulting.
The best way to reach me is by sending me an email to andrew@cherrie.uk and we’ll book a call.
Freelance SEO Services
WHO I work with.
SEO Support For Agencies
Having worked agency side for many years, I can fit seamlessly into your existing SEO team and offer senior support to ensure your clients are getting an expert service.
B2B SEO
I support B2B companies with their SEO strategies, devising and implementing plans which drive genuine results in terms of both traffic, leads & revenue.
eCommerce SEO
Whether Shopify, Woocommerce or another platform, I help eCommerce business build sustainable SEO strategies to impact directly upon sales and revenue.
SEO For Small Business
Big agency fees for SEO are too expensive for small-to-medium size businesses, and often you’re not getting senior support. Hiring an SEO freelancer like myself is a great option to get the full value of my experience.
Local SEO
Based in Wakefield, Yorkshire, I love nothing more than working with local businesses on SEO strategies and helping them to grow organically. I work directly with local business owners & tradespeople to increase organic leads.
SEO For Anyone!
Working with a diverse range of businesses on their strategies is what makes being a freelance SEO consultant so interesting. I’m happy to work with anyone in need of help with their organic visiblity.
TESTIMONIALS
What People Say.
Working with Andrew has been great, and his analysis of our website is incredibly valuable. Andrew's gone much deeper than we've been able to go ourselves, underpinned by his very apparent expertise in the world of SEO. More than that, Andrew has also digested his analysis into a set of clearly defined, highly-practical next steps which we can now crack on with with real confidence. I'd really recommend working with him!
Dan Zell
London Sock Exchange
MY SEO EXPERTISE
WHAT I'M BEST AT.
My experience means I’m an SEO all-rounder with knowledge of all areas, but there’s a few areas I excel at and enjoy more than others.
Bespoke SEO Strategies
No cookie-cutter approach, no copy-paste checklists. Every SEO strategy I put together is bespoke to your specific industry, history, resources, goals & KPIs. I’m good at zooming out and seeing the bigger jigsaw, rearranging the pieces and putting them all together.
Technical SEO
I’ve worked with huge corporate sites with millions of visitors and pages; these are the sites who benefit the most from technical SEO work. My technical audits & recommendations are based on priority, knowledge of your internal development resource and expected impact.
Content Strategy
Content was my first real SEO passion. I started as a copywriter and naturally expanded my skills in to SEO to ensure my content was found. My approach is based around quality over quantity, no ‘content for the sake of it’. Just the right strategy which builds topical authority and brings in qualified leads.
SEO Audits
A lot of businesses have the means to implement their own SEO strategy, but are unsure where to start or what to priorities. My SEO audits provide direction and highlights what’s worth focusing on, stripping out the fluff. I’m happy to work on one-off SEO audits to provide you with a framework and clear instructions on how to move forward.
SEO Training
It’s very easy to ‘learn’ SEO – the theory of how things work and why – but with experience you learn that that prioritisation is the key. I deliver SEO training to in-house teams and business owners to help them understand what to do and why in order to have maximum SEO impact.
AI & GEO SEO
While the tactics and approach remain the same – produce excellent content, be an authority and make it easy for users to purchase – the emergence of AI search gives us another arena in which to be visible. I’ve successfully worked on campaigns aimed specifically at increasing conversion through LLMs.
MY SEO RESULTS
184% Organic Revenue Increase For Online Mattress Company
Competing in the SERPs with huge high street retailers, I developed an SEO strategy for this mattress retailer in May 2024 based around building topical authority through quality content and building additional collections page to target a wider range of high-intent commercial keywords.
- Organic revenue up 184%
- 290% increase in clicks from non-branded queries
- 105% increase in 1st page keyword rankings
Who I've Worked With
MY SEO FAQs
How do you work with clients?
I offer two main routes: white-label SEO support for UK agencies, or direct consultancy for B2B companies and eCommerce businesses. Both get the same level of technical expertise and strategic thinking.
What industries do you specialise in?
I work across most sectors – B2B services, eCommerce, professional services, and regulated industries. My experience spans from small independent businesses to larger companies with complex technical requirements.
What does your SEO process look like?
I start with a technical audit and competitive analysis, identify the biggest opportunities, then build a roadmap that prioritises quick wins alongside longer-term strategy. You get clear recommendations you can actually implement, not 50-page PDFs that sit in a drawer.
Do you do implementation or just strategy?
Primarily strategy and growth plans, but I’m happy to get as hands-on as I need to.
What size companies do you typically work with?
Mainly SMEs and mid-sized B2B companies, plus agencies looking for senior-level SEO expertise without hiring full-time. But I’ll happily work with a business of any size so long as I think I can help.
Where are you based?
Wakefield, Yorkshire, UK. I work remotely with clients across the UK, in Europe and in the US.
How quickly can you start?
Depends on current workload, but usually within a week or two for new projects.
Do I need to sign a minimum contract length?
No. I don’t do minimum term contracts because I don’t need to lock you in to prove my value.
For ongoing retainers, I work on a rolling monthly basis. Either of us can end the relationship with 30 days’ notice. If the work isn’t delivering results or we’re not a good fit, you shouldn’t be stuck paying me.
One-off projects like audits are obviously fixed-term by nature.
How involved do I need to be in the SEO process?
That depends on your resources and what you want from me.
Some clients have development and content teams who can handle implementation – they just need strategic direction. I give them the roadmap, we have monthly calls to review progress, and they execute internally.
Other clients need more hands-on support. I’ll work directly with their developers, write briefs for their content team, or bring in my own specialists to handle specific tasks.
At minimum, you need to be available for a 30-60 minute monthly review call and be responsive on email for questions and approvals. If you want me to succeed, I need to understand your business, your constraints, and your goals – that requires some time investment from you.