{ Andrew Cherrie }
Freelance Technical SEO Specialist
Solving complex technical SEO challenges for enterprise B2B and eCommerce sites.
I’m a freelance technical SEO specialist who works with businesses that need someone who can diagnose and fix the complicated problems holding back their organic visibility.
Whether it’s a site migration that’s tanked your traffic, Core Web Vitals issues affecting your enterprise site, or indexation problems you can’t get to the bottom of – I’ve dealt with it before and I know how to fix it.
I currently have immediate availability for SEO consulting.
The best way to reach me is by sending me an email to andrew@cherrie.uk and we’ll book a call.
What Is Technical SEO?
senior freelance seo for strategy development
Technical SEO is the foundation of everything else you do organically. It’s about making sure search engines can crawl, index, and understand your website properly.
If your site structure is a mess, your pages aren’t being indexed, no amount of content or links will compensate for it. You’re building on unstable ground.
Technical SEO covers everything from how your site is structured and how fast it loads, to whether search engines can actually access your most important pages. For enterprise sites with thousands of pages, eCommerce platforms with complex filtering, or B2B sites with international targeting, technical SEO becomes exponentially more complicated – and more important.
I work with businesses where technical SEO actually matters: sites large enough that small issues compound into big problems, and companies where organic visibility directly impacts revenue.
Freelance Technical SEO Services
My experience means I’m an SEO all-rounder with knowledge of all areas, but there’s a few areas I excel at and enjoy more than others.
Technical Audits & Site Health
Site Architecture & Internal Linking
Core Web Vitals & UX
Slow sites lose rankings and conversions – I identify bottlenecks and work with your dev team to fix them.
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Site Migrations & Redesigns
Pre-migration planning, redirect mapping, and post-launch monitoring to prevent the traffic drops that usually follow platform changes. I’ve managed migrations for enterprise sites without losing rankings.
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Crawl Optimisation & Indexation
Ensuring search engines can access and index your important pages, not waste time on filtered URLs or duplicate content. Critical for sites with thousands of pages.
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Freelance SEO Services
WHO I work with.
SEO Support For Agencies
Having worked agency side for many years, I can fit seamlessly into your existing SEO team and offer senior support to ensure your clients are getting an expert service.
B2B SEO
I support B2B companies with their SEO strategies, devising and implementing plans which drive genuine results in terms of both traffic, leads & revenue.
eCommerce SEO
Whether Shopify, Woocommerce or another platform, I help eCommerce business build sustainable SEO strategies to impact directly upon sales and revenue.
SEO For Small Business
Big agency fees for SEO are too expensive for small-to-medium size businesses, and often you’re not getting senior support. Hiring an SEO freelancer like myself is a great option to get the full value of my experience.
Local SEO
Based in Wakefield, Yorkshire, I love nothing more than working with local businesses on SEO strategies and helping them to grow organically. I work directly with local business owners & tradespeople to increase organic leads.
SEO For Anyone!
Working with a diverse range of businesses on their strategies is what makes being a freelance SEO consultant so interesting. I’m happy to work with anyone in need of help with their organic visiblity.Â
My Technical SEO Approach
Prioritization Over Laundry Lists
01
I identify the 5-10 things that will actually move the needle for your business, not a 200-point checklist. Every recommendation is prioritised by expected impact and implementation difficulty.
Enterprise Experience
02
I've worked on large enterprise sites where you can't just "fix everything." I understand how to navigate development queues, make business cases to product teams, and work within existing technical constraints.
Flexible Implementation
03
I can work hands-on implementing fixes myself, or provide strategic guidance to your development team. Some clients need someone to write tickets in Jira and attend sprint planning; others need direct implementation.
No Jargon
04
I explain technical issues in business terms - "this is costing you rankings and here's why" - not abstract SEO metrics. If something's important, I'll tell you why it matters to your revenue, not your crawl budget.
MY SEO RESULTS
184% Organic Revenue Increase For Online Mattress Company
Competing in the SERPs with huge high street retailers, I developed an SEO strategy for this mattress retailer in May 2024 based around building topical authority through quality content and building additional collections page to target a wider range of high-intent commercial keywords.
- Organic revenue up 184%
- 290% increase in clicks from non-branded queries
- 105% increase in 1st page keyword rankings
TESTIMONIALS
What People Say.
Working with Andrew has been great, and his analysis of our website is incredibly valuable. Andrew's gone much deeper than we've been able to go ourselves, underpinned by his very apparent expertise in the world of SEO. More than that, Andrew has also digested his analysis into a set of clearly defined, highly-practical next steps which we can now crack on with with real confidence. I'd really recommend working with him!
Dan Zell
London Sock Exchange