{ Andrew Cherrie }
Freelance SEO Support For Ecommerce
12 years of eCom SEO experience
I currently have immediate availability for SEO consulting.
The best way to reach me is by sending me an email to andrew@cherrie.uk and we’ll book a call.
SEO for ecommerce companies
senior freelance seo support for ecom growth
- Drive more revenue
- Be visible in the customer journey
- Reduce reliance on PPC
MY SEO EXPERTISE
WHAT I'M BEST AT.
My experience means I’m an SEO all-rounder with knowledge of all areas, but there’s a few areas I excel at and enjoy more than others.
Bespoke SEO Strategies
No cookie-cutter approach, no copy-paste checklists. Every SEO strategy I put together is bespoke to your specific industry, history, resources, goals & KPIs. I’m good at zooming out and seeing the bigger jigsaw, rearranging the pieces and putting them all together.
Technical SEO
I’ve worked with huge corporate sites with millions of visitors and pages; these are the sites who benefit the most from technical SEO work. My technical audits & recommendations are based on priority, knowledge of your internal development resource and expected impact.
Content Strategy
Content was my first real SEO passion. I started as a copywriter and naturally expanded my skills in to SEO to ensure my content was found. My approach is based around quality over quantity, no ‘content for the sake of it’. Just the right strategy which builds topical authority and brings in qualified leads.
SEO Audits
A lot of businesses have the means to implement their own SEO strategy, but are unsure where to start or what to priorities. My SEO audits provide direction and highlights what’s worth focusing on, stripping out the fluff. I’m happy to work on one-off SEO audits to provide you with a framework and clear instructions on how to move forward.
SEO Training
It’s very easy to ‘learn’ SEO – the theory of how things work and why – but with experience you learn that that prioritisation is the key. I deliver SEO training to in-house teams and business owners to help them understand what to do and why in order to have maximum SEO impact.
AI & GEO SEO
While the tactics and approach remain the same – produce excellent content, be an authority and make it easy for users to purchase – the emergence of AI search gives us another arena in which to be visible. I’ve successfully worked on campaigns aimed specifically at increasing conversion through LLMs.
Why ecommerce Companies Work With Me
Technical Expertise
01
Ecommerce sites have unique technical challenges: faceted navigation, product variants, site speed with large catalogs. I handle the technical SEO that makes these sites perform without creating a maintenance burden.
Revenue Focus
02
Traffic means nothing if it doesn't convert. I focus on optimisng product and collection pages that drive sales, not just informational content that looks good in reports. Every recommendation ties back to commercial impact.
Flexible Support
03
Whether you need ongoing optimisation, a one-off technical audit, or white-label support for your agency, I adapt to how you work. No rigid packages or unnecessary retainers, just the expertise you need, when you need it.
Reliable Delivery
04
Over a decade consistent project delivery means you can trust timelines and outcomes. I communicate clearly, document everything, and deliver work that your team can actually implement and maintain.
MY ecom SEO RESULTS
184% Organic Revenue Increase For Online Mattress Company
Competing in the SERPs with huge high street retailers, I developed an SEO strategy for this mattress retailer in May 2024 based around building topical authority through quality content and building additional collections page to target a wider range of high-intent commercial keywords.
- Organic revenue up 184%
- 290% increase in clicks from non-branded queries
- 105% increase in 1st page keyword rankings
TESTIMONIALS
What People Say.
Working with Andrew has been great, and his analysis of our website is incredibly valuable. Andrew's gone much deeper than we've been able to go ourselves, underpinned by his very apparent expertise in the world of SEO. More than that, Andrew has also digested his analysis into a set of clearly defined, highly-practical next steps which we can now crack on with with real confidence. I'd really recommend working with him!
Dan Zell
London Sock Exchange