{ Andrew Cherrie }

Freelance SEO Support For B2B

12 years of B2B SEO experience

I’m Andrew, a UK SEO specialist based in Wakefield, Yorkshire.

I help B2B companies generate qualified leads and revenue from organic search – without the guesswork.

Your B2B buyers are researching solutions long before they contact sales. If your website isn’t ranking for the terms your prospects actually search for, you’re invisible during the most critical part of their buying journey.

I currently have immediate availability for SEO consulting.

The best way to reach me is by sending me an email to andrew@cherrie.uk and we’ll book a call.

SEO Audits

B2B SEO

SEO Strategy

SEO Audits

B2B SEO

SEO Strategy

SEO for B2B companies

senior seo support for B2b growth

B2B buying cycles are long and research-driven. Your prospects are evaluating solutions months before they make contact, which means your SEO needs to do more than drive traffic. I help B2B companies build visibility where it matters: ranking for searches that indicate buying intent, establishing topical authority, and creating content that supports the decision-making process. Having worked with large B2B companies in the UK and the US across a variety of industries, I focus on generating qualified leads and measurable business impact.

MY SEO EXPERTISE

WHAT I'M BEST AT.

My experience means I’m an SEO all-rounder with knowledge of all areas, but there’s a few areas I excel at and enjoy more than others.

Bespoke SEO Strategies

No cookie-cutter approach, no copy-paste checklists. Every SEO strategy I put together is bespoke to your specific industry, history, resources, goals & KPIs. I’m good at zooming out and seeing the bigger jigsaw, rearranging the pieces and putting them all together.

Technical SEO

I’ve worked with huge corporate sites with millions of visitors and pages; these are the sites who benefit the most from technical SEO work. My technical audits & recommendations are based on priority, knowledge of your internal development resource and expected impact.

Content Strategy

Content was my first real SEO passion. I started as a copywriter and naturally expanded my skills in to SEO to ensure my content was found. My approach is based around quality over quantity, no ‘content for the sake of it’. Just the right strategy which builds topical authority and brings in qualified leads.

SEO Audits

A lot of businesses have the means to implement their own SEO strategy, but are unsure where to start or what to priorities. My SEO audits provide direction and highlights what’s worth focusing on, stripping out the fluff. I’m happy to work on one-off SEO audits to provide you with a framework and clear instructions on how to move forward.

SEO Training

It’s very easy to ‘learn’ SEO – the theory of how things work and why – but with experience you learn that that prioritisation is the key. I deliver SEO training to in-house teams and business owners to help them understand what to do and why in order to have maximum SEO impact.

AI & GEO SEO

While the tactics and approach remain the same – produce excellent content, be an authority and make it easy for users to purchase – the emergence of AI search gives us another arena in which to be visible. I’ve successfully worked on campaigns aimed specifically at increasing conversion through LLMs.

Why B2b Companies Work With Me

B2B Understanding

01

B2B buyers research for months and involve multiple decision-makers. I build SEO strategies around how your prospects actually behave, not generic tactics that work for consumer businesses.

Agency Background

02

Agency experience taught me what drives results versus what just fills reports. As an independent consultant, you get strategic thinking focused on outcomes, without the overhead.

Technical Expertise

03

B2B sites are often complex. I handle the technical SEO that makes them perform - site architecture, structured data, crawl optimisation - without requiring constant developer hand-holding.

Measurable Results

04

I report on metrics that matter: qualified traffic, relevant rankings, and pipeline contribution. No jargon, no vanity numbers. You'll know what's being done and what results it's generating.

Contact Me For A B2B SEO Strategy

Via the button below or email andrew@cherrie.uk

Email Me

MY SEO RESULTS

184% Organic Revenue Increase For Online Mattress Company

Competing in the SERPs with huge high street retailers, I developed an SEO strategy for this mattress retailer in May 2024 based around building topical authority through quality content and building additional collections page to target a wider range of high-intent commercial keywords.

B2b Companies I've Worked With

TESTIMONIALS

What People Say.

Working with Andrew has been great, and his analysis of our website is incredibly valuable. Andrew's gone much deeper than we've been able to go ourselves, underpinned by his very apparent expertise in the world of SEO. More than that, Andrew has also digested his analysis into a set of clearly defined, highly-practical next steps which we can now crack on with with real confidence. I'd really recommend working with him!

Dan Zell

London Sock Exchange