{ Andrew Cherrie }
Freelance SEO Support For Agencies
from a former agency SEO Manager
I’m Andrew, a UK SEO specialist based in Wakefield, Yorkshire.
Before going freelance in 2023, I worked agency-side for 5 years and was responsible for the growth of agency SEO teams, processes & clients.
As a Freelance SEO Consultant I support digital marketing agencies through white-label and fractional partner support for their clients, as well as developing SEO strategies for agencies to attract more qualified leads from organic search.
I currently have immediate availability for SEO consulting.
The best way to reach me is by sending me an email to andrew@cherrie.uk and we’ll book a call.
SEO for agency clients
senior seo support for stretched agency teams
I work behind the scenes to help agencies take on more client work, grow SEO departments, and deliver specialist services without the overhead of additional staff. Whether you need overflow support during busy periods, specialist expertise for complex projects, or a reliable partner to handle SEO while you focus on client relationships – I provide the flexibility you need.
- Keep clients happy
- Bring down overheads
- Reduce pressure on in-house teams
SEO for agency websites
Improve your agency's organic visibility and attract more leads
I also work specifically with agencies on their SEO campaigns, providing a strategy & roadmap and then supporting where needed with implementation. Working agency side as SEO Manager, I saw first-hand how clients search, find & choose a digital marketing partner. I also know how hard it is to stay on top of your own marketing when client work takes priority. I now use this knowledge to help agencies attract more qualified leads by utilising their own website.
- More qualified leads
- Bring down PPC costs
- Refresh a stagnant agency site
MY SEO EXPERTISE
WHAT I'M BEST AT.
My experience means I’m an SEO all-rounder with knowledge of all areas, but there’s a few areas I excel at and enjoy more than others.
Bespoke SEO Strategies
No cookie-cutter approach, no copy-paste checklists. Every SEO strategy I put together is bespoke to your specific industry, history, resources, goals & KPIs. I’m good at zooming out and seeing the bigger jigsaw, rearranging the pieces and putting them all together.
Technical SEO
I’ve worked with huge corporate sites with millions of visitors and pages; these are the sites who benefit the most from technical SEO work. My technical audits & recommendations are based on priority, knowledge of your internal development resource and expected impact.
Content Strategy
Content was my first real SEO passion. I started as a copywriter and naturally expanded my skills in to SEO to ensure my content was found. My approach is based around quality over quantity, no ‘content for the sake of it’. Just the right strategy which builds topical authority and brings in qualified leads.
SEO Audits
A lot of businesses have the means to implement their own SEO strategy, but are unsure where to start or what to priorities. My SEO audits provide direction and highlights what’s worth focusing on, stripping out the fluff. I’m happy to work on one-off SEO audits to provide you with a framework and clear instructions on how to move forward.
SEO Training
It’s very easy to ‘learn’ SEO – the theory of how things work and why – but with experience you learn that that prioritisation is the key. I deliver SEO training to in-house teams and business owners to help them understand what to do and why in order to have maximum SEO impact.
AI & GEO SEO
While the tactics and approach remain the same – produce excellent content, be an authority and make it easy for users to purchase – the emergence of AI search gives us another arena in which to be visible. I’ve successfully worked on campaigns aimed specifically at increasing conversion through LLMs.
Why Agencies Work With Me
No Hand-Holding
01
I understand agency workflow, deadlines, and client expectations. I integrate quickly without micromanagement.
White-Label Ready
02
Your clients don't need to know I exist. All communication, reports, and deliverables carry your branding.
Reliable Delivery
03
I know how important reliability is with agency clients. Clear timelines, regular updates, and quality work.
Flexible Engagement
04
Monthly retainers, project-based work, or ad-hoc support. I adapt to what your agency needs.
MY SEO RESULTS
184% Organic Revenue Increase For Online Mattress Company
Competing in the SERPs with huge high street retailers, I developed an SEO strategy for this mattress retailer in May 2024 based around building topical authority through quality content and building additional collections page to target a wider range of high-intent commercial keywords.
- Organic revenue up 184%
- 290% increase in clicks from non-branded queries
- 105% increase in 1st page keyword rankings
Who I've Worked With
TESTIMONIALS
What People Say.
Working with Andrew has been great, and his analysis of our website is incredibly valuable. Andrew's gone much deeper than we've been able to go ourselves, underpinned by his very apparent expertise in the world of SEO. More than that, Andrew has also digested his analysis into a set of clearly defined, highly-practical next steps which we can now crack on with with real confidence. I'd really recommend working with him!
Dan Zell
London Sock Exchange